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The Secrets to Creating Content that Will Make Your Target Audience Go ‘WOW’

Have you ever written an article or created a video and felt like it just didn’t get the reaction you were hoping for?

Content creation should be at the heart of every marketing campaign, but so many content creators fail to create compelling content that actually reaches their target audience.

When you put these ten secrets into practice, your audience will respond to your content in ways you never thought possible.

Ready to see some magic?

Let’s get started!


1. Impactful headlines

The first step to creating content that will make your target audience go ‘WOW’ is to write impactful headlines. After all, the headline is what will make them want to click in the first place. Here are a few tips for writing headlines that pack a punch:

  1. Use strong keywords that accurately describe what your article is about.
  2. Keep it short and sweet- try to make your headline no more than 8 words long.
  3. Be specific so they know exactly what they’re clicking on.
  4. Avoid cliches or phrases that have been overused by other companies in the industry.


2. Create content for your target audience

The best way to create content that will make your target audience go ‘wow’ is to know who your target audience is and what they want. Once you know this, you can create content that is tailored to their needs and wants. This will make them feel like you understand them, and they will be more likely to engage with your content.


3. Inspire or spark emotions!

When you’re creating content, it’s important to remember that you want to inspire or spark certain emotions in your target audience. After all, this is what will make them sit up and take notice.

Shares come from content that transmits emotions, according to research. These emotions include awe, curiosity, inspiration, anxiety, sadness, and humor. The type of emotion may vary depending on the product, but for the most part, it should be about eliciting an emotional response.


4. Solve their biggest problems

The first step is understanding what your target audience’s biggest problems are. Once you know this, you can begin creating content that offers solutions to these problems.

Keep in mind that your content should be helpful, informative, and engaging if you want to make a positive impression. What’s the point of making people go wow if they don’t stay? Create something of value so your customers will keep coming back for more!


5. Give away tons of value

Another secret to creating content that will make your target audience go ‘wow’ is to give away tons of value. This means writing blog posts that are packed with information, creating helpful videos, and offering free resources.

By giving away value, you’ll show your audience that you’re an expert in your field and that you’re dedicated to helping them succeed.

You’ll also demonstrate that you care about their success, which makes them more likely to buy from you! And if they don’t buy from you? They may refer others to do so.


6. Let your images tell a 1000 words!

A great way to make your content stand out is by using images. People are visual creatures and will often be drawn to an image before they even read the accompanying text.

So, make sure you’re using high-quality images that are relevant to your topic. As long as the photos are related to what you’re writing about, then it doesn’t matter if it’s a drawing or photo of something in real life. As long as it tells a story about what you want to convey with your words, then it’s perfect!

Here’s an article about using story-telling in your content strategy.


7. Make it so good, they want to share it!

You want your target audience to be so impressed with your content that they can’t help but share it with their friends and followers. Your new connections are also likely to be like your target audience persona, attracting them to follow and enjoy your content. So, a few short weeks after creating content, you would have created a sharing loop, making your content go viral!


8. Maintain your brand styles

Maintaining your brand style helps keep your content consistent and recognizable to your target audience.  It also will help create a personal brand for you, as well as become a powerful attraction agent for customers. A little consistency goes a long way!


9. Compelling Call-to-Action

The best way to create content that will make your target audience go ‘WOW’ is to start with a compelling call-to-action. This will help you focus your content and ensure that it is relevant and engaging.

Plus, a strong call-to-action will encourage your readers to take action, which is what you want!


Here are some tips for creating a strong call-to-action

1) Use short sentences

2) Be specific about the action

3) Include an emotion (e.g., Be empowered!)

4) Incorporate scarcity or urgency into the CTA (e.g., Offer ends today!).

5) Include social proof – show customers how many people have already taken action by using testimonials, success stories, etc.

6) Tell people how they can get started right away!


If you follow these six steps when crafting your content, then you’ll be well on your way to making sure that your blog posts and other pieces of online content are successful at converting leads into paying customers!


10. Do better than your Competitors

What better way to have your competitors tell you where they’re going wrong than by analyzing their content extensively. You’ll be able to develop unique angles that your audiences cannot find anywhere else.


Then, provide lots of value by adding great insights and tips on how to do what is described in the post in a very detailed way with step-by-step instructions.


It’s worth mentioning here that you can use images to make your posts more appealing and easier for readers to understand at a glance – an engaging feature your competitors haven’t covered yet.

Provide a Wow experience to your prospective customers and target audience that they’ll never forget. To do this, use these 10 secret practices to create content for your brand. If you stay consistent, you’ll inevitably develop content that is favored by your ideal audience who’ll soon be your best clients.


I offer a complimentary consultation to show you how you can create an effective content strategy that gets you started right away. Let’s talk, and we’ll take your business to the next level.



Vishal Dharamdas

I am a Digital Marketing Consultant with 10+ years of experience and my mission is to help small and medium-sized business owners create a magnetic social presence, build an engaged community and generate qualified leads for their business, with my proven content marketing strategies.

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