SRS Group, a 40 Year Old Established Real Estate Construction & Development Company had no digital presence besides a website & a Facebook company page.
Objective
The objective was to create a strong Brand Presence on Social Media Platforms by reaching out to maximum people, engaging with them & creating an awareness about the company, it’s legacy & it’s projects via various engaging campaigns.
Target Audience
Parents with Children, Newly Married Couples, Real Estate Brokers, Real Estate Investors, Property Investors, New Home Buyers, etc
SOCIAL MEDIA STATISTICS
Platform
OCTOBER 2016
October 2017
January 2018
DECEMBER 2018
June 2019
Facebook
682 followers
3000 followers
3200 followers
3469 followers
3615 followers
Twitter
0 followers
120 followers
160 followers
222 followers
246 followers
Instagram
0 followers
486 followers
510 followers
705 followers
792 followers
Youtube
0 subscribers
15 subscribers
2000+ views & 22 subscribers
4000+ views & 30 subscribers
5000+ views & 38 subscribers
Linkedin
0 followers
40 followers
50 followers
102 followers
111 followers
SOCIAL MEDIA CAMPAIGNS
(High Engagement & Response)
SRS Group’s Legacy & Brand Video Campaign (January 2018)
Reached 50,000 people across Facebook, Youtube & Instagram
10,000+ video views across Facebook, Youtube & Instagram
My Diwali Home Contest – Diwali 2016
6,000+ people reached
70+ Entries
100+ Post Shares
Eastwoods Golf Practice Net Amenity Campaign (July 2017)
25,000+ People Reached (Interest in Golf)
3,000+ Likes
8 Enquiries
Ganesh Chaturthi Campaign for Real Estate Brokers (August 2017)
5,000+ brokers reached
10+ post shares
22 brokers walked-in to sign-up
Gudi Padwa Lead Generation (March 2017)
9,000 people reached
14 Leads Generated
of them 1 Converted
SOCIAL MEDIA POSTS
Topical Posts, Festival & Important Days’ Greetings are shared on all Social Media Platforms & are also sent out to Associates, Customers, etc using WhatsApp.