SRS Group, a 40 Year Old Established Real Estate Construction & Development Company had no digital presence besides a website & a Facebook company page.
Objective
The objective was to create a strong Brand Presence on Social Media Platforms by reaching out to maximum people, engaging with them & creating an awareness about the company, it’s legacy & it’s projects via various engaging campaigns.
Target Audience
Parents with Children, Newly Married Couples, Real Estate Brokers, Real Estate Investors, Property Investors, New Home Buyers, etc
SOCIAL MEDIA STATISTICS
| Platform | OCTOBER 2016 | October 2017 | January 2018 | DECEMBER 2018 | June 2019 |
|---|---|---|---|---|---|
|
|
682 followers |
3000 followers |
3200 followers |
3469 followers |
3615 followers |
|
|
0 followers |
120 followers |
160 followers |
222 followers |
246 followers |
|
|
0 followers |
486 followers |
510 followers |
705 followers |
792 followers |
|
Youtube |
0 subscribers |
15 subscribers |
2000+ views & 22 subscribers |
4000+ views & 30 subscribers |
5000+ views & 38 subscribers |
|
|
0 followers |
40 followers |
50 followers |
102 followers |
111 followers |
SOCIAL MEDIA CAMPAIGNS
(High Engagement & Response)
SRS Group’s Legacy & Brand Video Campaign (January 2018)
Reached 50,000 people across Facebook, Youtube & Instagram
10,000+ video views across Facebook, Youtube & Instagram
My Diwali Home Contest – Diwali 2016
6,000+ people reached
70+ Entries
100+ Post Shares
Eastwoods Golf Practice Net Amenity Campaign (July 2017)
25,000+ People Reached (Interest in Golf)
3,000+ Likes
8 Enquiries
Ganesh Chaturthi Campaign for Real Estate Brokers (August 2017)
5,000+ brokers reached
10+ post shares
22 brokers walked-in to sign-up
Gudi Padwa Lead Generation (March 2017)
9,000 people reached
14 Leads Generated
of them 1 Converted
SOCIAL MEDIA POSTS
Topical Posts, Festival & Important Days’ Greetings are shared on all Social Media Platforms & are also sent out to Associates, Customers, etc using WhatsApp.
Projects Promotion Posts - Eastwoods
Projects Promotion Posts- Eastwoods Nearing Possession
Eastwoods Ready Possession Lead Generation Ad Campaign
35 Quality Leads Generated
Of which 2 Converted
Projects Promotion Posts - Regent Heights
Regent Heights Lead Generation Ad Campaign
55 Quality Leads Generated
Of which 1 Converted
PRINT CREATIVES & EVENTS
Baburao Sanas Memorial Million Race Event at Pune Race Course (October 2017)
Designed Event Invite
Designed 28 Promotional banners that were placed all across Race Course including the event area.
Covered Event LIVE on Social Media
