Dr. Donna Kulp is a successful Chiropractor & Functional Medicine Doctor based in Reading, Pennsylvania , USA. She has been running her practice - Kulp Chiropractic, since 33 years. Dr. Kulp applies a "whole person approach" that is based on the patient-centered healthcare and focuses on root-cause healing.
Challenges
While Dr. Kulp has 33 years of expertise and has successfully treated thousands of patients in her practice, her website & online marketing presence was very weak – it wasn’t showcasing her expertise nor was it showcasing any sort of credibility & authority. Her posts weren’t reaching the right people, engagement was nil and appointment bookings were zero. It felt like a ghost town.
Objectives
- Build A Recognizable Personal Brand
- Position her as a Trusted Functional Medicine Doctor in the area
- Reach out, Attract & Engage with her Ideal Potential Clients
- Drive qualified leads for her functional medicine consultation
Platforms
Social Platforms: Instagram & Facebook
Performance-marketing based Platforms: Google
Content Marketing Strategy
Step 1
Identify Target Audience
We didn’t just guess who her ideal clients were, we did a deep research & got to know them in depth.
Interests/Behaviors – Health & Lifestyle Trends, Habits, Products/Services used, etc
Demographics – Age, Location, Values, Spending Power, etc
Pain Points – Mindset, Health Struggles/Challenges, etc
Step 2
Craft A Tactical Content Strategy
We created a personalized content strategy & content calendar tailored to her target audience’s challenges, needs, interests & behaviors.
Helpful Educational Videos & Posts
Inspirational Client Success Stories
Chiropractic, Functional Medicine & Nutrition Insights
Step 3 & 4
Step 3:
Leverage Video Content
I encouraged Dr. Kulp to step out of her comfort zone and record video content which will help her build trust & authority.
Step 4:
We strategically invested in paid marketing tactics to promote her Functional Medicine Service across the Google ad network.
Revamped her entire website & created high-converting landing pages
Google Ad Campaigns Performance (15 Months)
Reach/Visibility
48,000+ Impressions
Ad Campaign Budget
$450 – $500 per month
Leads Generated
200+ Leads
Avg. Cost Per lead
$30 – $50
Appointments Booked From Leads
82 (avg. fee of $225)
Return On Investment (ROI)
292%
Google Ads Campaign Statistics
