Content marketing isn’t going anywhere anytime soon, and in fact, it seems like it will only continue to grow in popularity among businesses looking to create an audience and connect with people on an emotional level.
However, as time goes on, the methods used to connect with audiences will change as well.
Here are 10 content marketing tips that will help you connect with your target audience and you can use to inspire your own content strategies so you’re ahead of the curve when trends do change in 2023 and beyond.
1. Provide Value
If you know what the challenges of your target audience are, provide solutions and value.
Providing value through your content is the best way to ensure that your marketing campaigns are successful and not just a one-time engagement.
Create content on their topic of interest, show them how you helped other people, or provide general resources that can help them with their problem.
As long as you are not trying to sell anything overtly and are providing answers or solutions to problems, you will build trust and rapport with your target audience.
2. You vs. I
It’s not about what you can do but about their problem.
Think about what your target customer is feeling, hearing, and seeing when they’re experiencing the world. Is your product or service something that would make their life easier? Do you want to reach them with information on an event that might be relevant to them? Would you like to increase conversions?
All of these are great ways to start developing content. Remember, it’s not about how you see the world; it’s about how they see the world.
3. Answer Questions
Another effective content marketing tip is to respond to comments and questions.
They can show us where we’ve missed the mark, provide insights into why people aren’t taking action, and remind us how successful content marketing begins with a focus on the target audience.
In the words of the Father of Marketing, Peter Drucker, “The aim of marketing is to know and understand the customer so well the product or service fits him/her and sells itself.”
The more we respond to questions and comments, the better we get at building a connection with our target audience.
4. Convey Tone & Personality
Tone and personality should be a top priority when coming up with a brand voice. Try to be genuine, funny, and stand out as much as possible.
The best way to do this is by defining your brand’s voice in three words. Once you have done, start using this brand voice throughout your blog posts, social posts and in general when interacting with others.
One of the ways to strengthen your brand’s communication tone is by using relevant captivating pictures, videos or GIFs, which bring a personal and visual element to any story that makes the readers feel connected and engaged.
5. Engage Everyone (Video)
With the growth of social media and mobile devices, there’s no denying that video marketing is a popular and effective way to reach out to audiences.
In fact, 85% of people who engage with content are more likely to do business with the brand if they’re familiar with them.
Video can also be integrated into other marketing channels as well, such as email newsletters.
A recent study found that 89% of video marketers say video gives them a good ROI, 83% of video marketers say video helps them with lead generation, and 87% of video marketers say video has increased traffic to their website
6. Have the right mindset
It’s about psychology. Create content that provides value and engages. By putting out mediocre content, you cannot expect it to go viral. Keep an open mind, and make sure you invest in the right things to give your audience what they want.
7. Start Streaming on Social Media
More and more people are starting to stream on social media to inspire, educate or entertain their target audience.
Another content marketing tip you can incorporate into your content marketing strategy is having an interactive experience with your followers is a great way to show that you care about them and want to interact with them on a personal level.
However, if you want to be successful with streaming, it’s important that you have enough patience when answering questions and building relationships with those watching.
Taking these steps help you build rapport with your audience and are helpful for them taking the final buying action.
8. Focus on quality content
One of the most important aspects of marketing is creating quality content that people want to read.
The more you produce, the higher chance you have of getting something that resonates with your target audience.
Consider investing in talented writers who will create content with your brand guidelines and a target customer’s mindset.
Stay true to what made your company great to begin with, and then keep pushing boundaries until you’ve created a valuable asset in the form of content marketing for your company.
9. Stay Consistent
It’s important to stay consistent with your content, as consistency and frequency are what will get you found.
Whether it be Facebook, Instagram or LinkedIn; utilize social media by sharing insights from industry influencers and from posts on your blog.
As a marketer, stay committed to the process and practice of producing quality content while adjusting according to each platform’s strengths.
Remember that the goal is not just distribution but rather engagement. Keeping your content relevant will have your audience coming back again and again.
10. Have your own point of view
You should be bold and eloquent in your communication to build a strong connection with your audience.
While it is important to build a following, it is more valuable to build a community of loyalists.
The world is in awe and inspired by brands that have an original perspective and don’t fear sharing their message.
Even if your competitors offer cheaper products with more features, your audience will remain loyal to your brand because it speaks to their inner aspirations and personality traits.
Please do tell me what, if any, of these ideas got your attention. Reach out to me and I will connect you with a time for a strategy session about how we can bring your business to the next level for 2023 and beyond, with the strategies that your customers and business goals require.
For entrepreneurs and content creators, I’ve created an ebook that focuses on creating a content marketing strategy that brings organic traffic and skyrockets your business. Take the guesswork out of your content strategy, and use my tried and tested processes (and templates) to get you moving in the right direction. Click here to download your copy now.
