Henny’s Gourmet is a four-year old dessert shop located in Wanowrie, Pune, serving Belgian waffles with over 20 different toppings to choose from. They have customers coming in from all across the city, just to have their delicious waffles. They have a good online presence (organic) on Facebook and Instagram.
Objective
Henny’s Gourmet planned to open their second store in Koregaon Park and wanted to use social media as a marketing platform to create a buzz for the same.
Target Audience
Males & Females aged from 13 years to 60 years, living In Pune city.
Campaign Duration
40 Days
SOCIAL MEDIA STATISTICS
| Platform | Before Campaign | After Campaign | Followers |
|---|---|---|---|
|
|
2,930 Followers
|
3,110 Followers
|
180 New Followers & Counting
|
|
|
1,940 Followers
|
2,200 Followers
|
260 New Followers & Counting
|
PHASE 1 : Teaser Campaign
Objective
Brand Awareness
Target Audience
- People who like & follow the Facebook & Instagram page
- Friends of people who like the page
- People who reside within 8 km of the new store location
People Reached
310,905
(paid + organic)
Engagement
- 500+ Post Likes
- 100+ Comments
- 80+ Shares
- 3,000+ Instagram Story Views
PHASE 1: Teaser Campaign - Facebook Page Insights
PHASE 1 : Facebook Teaser Posts & Page Cover Image
PHASE 1 : Teaser Campaign - Instagram Teaser Posts + Stories
PHASE 1 : Teaser Campaign - Facebook + Instagram Ad Campaign
People residing within 8 kms & don’t like the page
Friends of people who like the page
PHASE 2 : Store Opening Announcement
Objective
Engagement
Target Audience
- People who like & follow the Facebook & Instagram page
- Friends of people who like the page
- People who reside within 8 km of the new store location
- People who engaged with the Facebook & Instagram Page (1 year)
People Reached
71,894
(paid + organic)
Engagement
- 3,000+ Post Likes
- 100+ Comments
- 120+ Post Shares
- 1,500+ Video Views
- 5,000+ Instagram Story Views
PHASE 2 : Store Opening Announcement - Facebook Page Insights
PHASE 2: Store Opening Announcement- Facebook Posts
PHASE 2 : Store Opening Announcement - Instagram Posts
PHASE 2 : Store Opening Announcement - Instagram Stories
PHASE 2: Store Opening Announcement- Instagram Posts
PHASE 2 : Store Opening Announcement - Instagram Stories
PHASE 2 : Store Opening Announcement - Instagram Stories
PHASE 2 : Store Opening Announcement- Facebook + Instagram Ad Campaign
Friends of people who like the page + People who reside within 8 km of the new store location + People who engaged with the Facebook & Instagram Page (1 year)
