Codinu

Codinu, the first Coding Academy for kids aged 7-17 years in Naperville, Illinois.

Objective

To create a strong Brand Presence on Social Media Platforms – Facebook & Instagram by reaching out to maximum parents in & around Naperville, engaging with them, educating them on why coding is important for their child & why should they enrol their child at Codinu and ultimately direct them to register for the camps/courses.

Target Audience

Parents with Children of ages 7-17 years

BRAND POSITIONING FOR CODINU

WRITING THE FUTURE

Vision behind defined: At Codinu, it’s not only about learning to write the codes. It’s about learning to think more constructively using one’s imagination and problem-solving skills. It’s about creating a better tomorrow through technology and innovation. It’s about writing the future.

This bold positioning reflects in our brand, design and overall communication.

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BRAND CREATIVES

Complete branding identity consisting of the Codinu logo, mission & vision, corporate stationary, colours, tone and language. From creating course material, registrations forms, achievement badges for different levels to Codinu Merchandise (Tee-shirts, laptop covers, mugs, pens etc.) thus creating more brand recall.

This bold positioning reflects in our brand, design and overall communication.

Codinu Branding

SOCIAL MEDIA STATISTICS

Platform July 2018 October 2018 January 2019 March 2019 June 2019

Facebook

50 followers
138 followers
216 followers
296 followers
366 followers

Instagram

20 followers
89 followers
201 followers
275 followers
370 followers

Website

40 visitors
130 visitors
220 visitors
380 visitors
1000+ visitors

DIGITAL CREATIVES

E-Direct mailers like emailers to parents updating them on various courses, offers, camps and events. Social media management with custom creatives (posts, videos, photography and content) working with the brand’s templates and systems.

This bold positioning reflects in our brand, design and overall communication.

Codinu Social Media Marketing
Codinu Social Media Marketing
Codinu Hour Of Code
Codinu Social Media Marketing
Codinu Social Media Marketing
Codinu Social Media Marketing
Codinu Social Media Marketing

PRINT CREATIVES

Marketing material like Brochures/ Postcards/ Leaflets/ Flyers distributed to parents at events, fairs, etc. In addition, event branding collaterals like table tops, spin the wheel pennants, standees and banners.

Codinu Social Media Marketing
Codinu Branding
Codinu Branding

ADVERTISING CREATIVES

Advertising material like Online Banners and Newspaper ads, published through online and offline channels like bullet boards, newspapers and local libraries etc.

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Codinu Branding
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Codinu Daddy Daughter Codeathon Promotion

SOCIAL MEDIA CAMPAIGNS

DADDY-DAUGHTER
CODE-A-THON CAMPAIGN

Received 50% registrations from our social media campaign & the other 50% registrations were from the partner promotions, word of mouth & events.

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Codinu Daddy Daughter Codeathon Promotion
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WINTER SEMESTER CAMPAIGN

Received 80% registrations from our social media campaign.

Codinu Winter Break Courses Promotion
Codinu Winter Break Courses Promotion
Codinu Winter Break Course Promotion
Codinu Winter Break Course Promotion

SPRING CAMP CAMPAIGN

80% of the total registrations received were via Facebook & Instagram.

Codinu Coding & Robotics Spring Break Camp Creative
Codinu Coding & Robotics Spring Break Camp Flyer
Codinu Coding & Robotics Spring Break Camp Flyer

SUMMER CAMPS CAMPAIGN

(PHASE 1)

Already receiving enquiries & registrations.

Codinu Coding & Robotics Summer Camps Creative
Codinu Coding & Robotics Summer Camps Brochure
Codinu Coding & Robotics Summer Camps Creative

SUMMER CAMPS CAMPAIGN

(PHASE 2)

Promoted the themed Summer Camps individually (Static Images + Short Videos) to create awareness of what each camp was about.

Codinu Coding & Robotics Summer Camps
Codinu Social Media Marketing Creatives
Codinu Coding & Robotics Summer Camps
Codinu Coding & Robotics Summer Camps

SUMMER CAMPS CAMPAIGN

(PHASE 2 Ad Campaign)

A Facebook + InstagramCarousel Ad Campaign was run to hyper target our audience.
50% of the total registrations came via social media.

Codinu Facebook Ad Campaign

WEBSITE TRAFFIC GROWTH

(1st Jan to 15th July, 2019)

Codinu Google Analytics Traffic Stats
Codinu Google Analytics Traffic Stats