Golden Square Attire, based in Washington D.C, USA, provides Bespoke British Handcrafted Bespoke Suits, Tuxedos & Jackets for both Men & Women. With 60 years of heritage & legacy and their factory based in the United Kingdom, their goal was to bring British Bespoke craftmanship to the U.S.
Challenges
They didn’t know how to leverage social media marketing to build brand awareness & generate high-quality leads for their business.
Objectives
Reach the right target audience in Select Cities in USA, Create Brand Awareness & Drive High-quality leads.
Platforms
Social Media Platforms: Instagram, Facebook & LinkedIn
Performance Marketing Platforms: Facebook + Instagram & Google
Content Marketing & Performance Marketing Strategy
Identify Target Audience & Brand Voice
We didn’t just guess who their ideal clients were, we got to know them in depth.
We dived into their Demographics, Interests, Behaviors, Lifestyle Choices, Income Range, Pain Points, etc
Created a brand strategy that reflected the brand’s high-end personalized services and leveraged emotional storytelling.
Craft A Content Strategy
We created a personalized brand marketing strategy that spoke directly to their target audience and focused on reaching the right people building a strong brand recall.
A good balance between Push Marketing & Pull Marketing:
– Pull – 60% Focus on Google Ads for Awareness + Lead Gen
– Push – 25% Focus on Instagram for Brand Awareness
– Push – 5% LinkedIn Personal Brand
– Push – 10% Focus on Instagram & Facebook Ads for Lead Gen
Brand Presence Growth across Social Media over the last 9 months
Impressions / Reach
350,000+
(organic + paid activities)
Leads Generated
- 15+ high-quality Leads
- $250 Avg. Cost per Lead
(organic + paid activities)
Conversions
- 5+ New Clients
- $3,000 Avg. Order Value
- ROI = 285%
(organic + paid activities)
Performance Marketing Statistics Over 9 Months
Social Media Posts Across Instagram & Facebook
